Social Marketing for Small Businesses

This course will give small business owners how-to insights on some of the most popular social platforms of today and tools to create fresh, creative content for those platforms. You will be provided with free and low-cost tools and resources to effectively market your business. We will cover how to create effective Facebook and Instagram content and ads, how to create Snapchat filters for special events, and how to use tools like Canva to create beautiful, relevant content. We will also explore customer engagement through e-mail marketing and the amazing analytic information you can obtain from your social platforms. This class will be held in a computer lab for a hands-on experience.